Monday the AdClub EDGE Conference rolled into town and consumed (see what I did there) the Institute of Contemporary Art. When I walked into the auditorium, The Ad Club’s Big Orange Couch was front-and-center, though it remained mostly untouched by the speakers, who elected to stand while presenting. (Sidenote: My coworker Paula pointed out the couch reminded her of our famous nap room couch here at SoftArtisans.)

Eleven speakers in rapid succession made for an engaging conference and a ton of fascinating insights surrounding the advertising realm including issues of privacy and big data. While the majority of the speakers focused on B2C marketing as opposed to B2B, (which is what we focus on with OfficeWriter) the insights proved to be extremely valuable. I wish I could cover it all, but in the interest of (your) time, I’ll just leave you with the key takeaways I gleaned from each speaker. As a bonus though I’ve also rounded up a few of the most interesting tweets from the conference to give an inside look at the conversations it sparked.

The Topic: Consumed (although the power of storytelling snuck in on more than one occasion)

The Gist: To steal the words of @SchneiderMike – Exploring “how brands and marketers are approaching this collision of media and data to better understand how their audience consumes content and what consumes them.”

Cue Rihanna’s bouncy “We Found Love” for walkout music as Kathy Kiely (@MadamePrez), President of The Ad Club kicked off the event. Continue reading Ad Club EDGE 2012 Conference Recap →