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The 9 Things a B2B Should Be Doing on Twitter

Twitter is closing in on its 5thanniversary, which is kinda old in contempo-startup world.  Even though I jumped on the blogging bandwagon fairly early, and the Tumblr bandwagon almost immediately, I spent about the first four years of Twitter’s existence scoffing at it. I was one of the myriad “twitter-is-for-c-list-celebutards-oggling-eachothers’-french-toast-stix” kvetchers. And then, I graduated, got a job and realized that, as far as the B2B world is concerned, Twitter is maybe the best thing since trade shows.

Why? Because it humanizes a sector that is inherently barricaded. Those French toast stix pix? Humanizing. Because B2B employees eat breakfast too, yo.

But seriously, what Twitter provides is a direct path to both the direct customer and the indirect end-user.  It provides a steady and constantly updated stream of industry news, gossip and watercooler fodder. It provides guppies with a way to swim with sharks. It’s like a virtual bar crawl where cred isn’t a credential. Continue reading The 9 Things a B2B Should Be Doing on Twitter