From the Pubcon New Orleans (2013) Trenches
PubCon (New Orleans, LA) – So many sessions, so much to consume and share. Where to begin? My week in New Orleans flew by as I soaked in both sessions and sightseeing. This was my first time attending Pubcon as well as my first time in NOLA. The first 48 hours were filled with numerous firsts: my first beignet, first walk down Bourbon St and the French Quarter, first tornado warning, and first full day in the SEO Masters Group Training. The conference sessions mainly focused on SEO, social media, and marketing. While I attended mostly the sessions in the SEO track, I did bounce around a little. The only way to try and recap the week effectively is for me to give you the top 5 areas from which I took the most away and what those in part covered.
There were endless sessions on SEO, including tips, tricks, and tools. I heard multiple times a good way to rename “Search Engine Optimization” would be to start calling it “Search Experience Optimization.” Understanding the relationship between what people are talking about and how they’re searching is very important.
Top 5 takeaways:
- Create partnerships with other businesses and get your own company page on their sites. Then link back to a subpage of yours rather than a main page to boost rank on lower ranking pages.
- Build your own dashboards for compliance and performance so everyone is accountable for their part. Utilize Google webmaster tools and analytics to aid in this.
- Set up your own Google alerts to track your industry, keywords, and competitors.